Short sale negotiation firm L.A. City Short Sales launches nationwide service to help real estate agents close more deals and save time by handling bank negotiations for them.
Online PR News – 09-February-2011 –Santa Monica, CA – Short sale negotiation firm L.A. City Short Sales launches nationwide service to help real estate agents close more deals and save time by handling bank negotiations for them.
While she says that handling distressed properties can be a time killer for most real estate professionals, she has proven ways to achieve a much higher success rate than most agents acting alone.
“Our mission is simple: To close more deals between banks, sellers and buyers while removing the headache of the short sale process for referring agents.”
She says that as a result of her firm’s high success rate, agents who refer short sales to her firm L.A. City Short Sales can still earn a great income. Commission splits are generous and vary from 25% for straight referrals to 50/50 co-listing arrangements depending on the experience and desired involvement of the referring agent.
“We work with a lot of agents who have short sale experience and want some involvement in the transaction, but a large percentage of our affiliate agents simply refer their short sale listings to us. We just write them a check when we complete the deal.”
“We work with a lot of agents who have short sale experience and want some involvement in the transaction, but a large percentage of our affiliate agents simply refer short sale listings to us. We just write them a check when we complete the deal.”
Elizabeth Stein of Team Stein in the Pacific Palisades, one of Patillo’s referring agents, agrees. Stein is a believer, and says that for them, there’s no better way to make a living helping people in the reality of today’s difficult real estate market.
“Referring short sale business to Toni has been very rewarding. When I come across a seller that is behind on payments or even a competing agent that needs assistance, she’s the first person I call to step in and save the day for them.”
As an experienced short sale negotiator and expert co-author of the book “Should I Short Sale My Home,” Patillo has an intimate view of the short sale process from the points of view of the distressed property owner, the listing specialist and the negotiating agent. She says her compassion for the seller’s predicament drives her to get the best deal possible from banks.
“With the poor job market and arguably the worst real estate market in history, homeowners who are behind on their mortgage payments and need to sell their home are in a very vulnerable position. It’s easy for them to be taken advantage of, and our job is to help them avoid that.”
About Toni Patillo
Ms. Patillo is currently the Broker of Record for the Keller Williams Santa Monica and Pacific Palisades Market Centers and is a member of the Beverly Hills Board of Realtors, Southland Regional Association of Realtors, California Association of Realtors, Malibu Association of Realtors, South Bay Association of Realtors, and the National Association of Realtors.
She is also a member of PartnersFirst, a Nationwide Real Estate Network that specializes in Pre-foreclosure. Toni has multiple certifications and designations in Loan Modifications, Pre-Foreclosures, REO’s (Bank-Owned Properties), and Short Sales.
At the KW Market Centers, she oversees the sales production of over 250 sales agents. Toni has consistently achieved the top 3% of all Sales Professionals within both the Prudential and Keller Williams, real estate networks nationally. While her specialty is listing residential housing with a strong focus on distressed properties, including short sales, pre-foreclosures, and bank-owned properties, she’s expanding her mastery into the Luxury Home & Commercial marketplace.
For more information, please contact:
Toni Patillo, CLMS, CSSS, CREOS
L.A. City Short Sales
Toni Patillo & Associates
2701 Ocean Park Blvd, #140
Santa Monica, CA 90405