- Are defined as those who were born between 1946 and 1964. According to the U.S. Census Bureau.)
- Currently number 77 million and growing.
- Make up 35% of the population.
- By 2015, those age 50 and older will represent 45% of the US population according to (AARP)
- Are growing at a faster rate (15.1%) than the rest of the population (9.7%)
- By 2030, the 65-plus population will double to about 71.5 million, and by 2050 will grow to 86.7 million people (U.S. Census)
- The 55+ age group controls more than three-fourths of America’s wealth (ICSC)
- 78 million Americans who were 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 Trillion (U.S. Census and Federal Reserve)
- Baby Boomers outspend other generations by an estimated $400 billion each year on consumer goods & services (U.S. Consumer Expenditure Survey)
THE POPULATION OF THE UNITED STATES IS AGING!
A baby boomer is a person who was born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census BureauThe term “baby boomer” is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible. Nonetheless, many people have attempted to determine the broad cultural similarities and historical impact of the generation, and thus the term has gained widespread popular usage.
Baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of widespread government subsidies in post-war housing and education, and increasing affluence.